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Online 3D Product Configurators

Increase conversion rates for bespoke products and get reliable production data while spending less resources on technical sales.

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The future of online retail...

Online 3D product configurators are quickly becoming the new standard for online retail.

They help clients understand a complex product when they can't physically be in front of it by allowing them to explore its variations via an online interface.

Furthermore, they can connect to your eCommerce platforms and other external systems such as your ERP or CRM, which makes sure nothing gets lost in translation.

...that's been out of reach for many.

Traditionally, creating online 3D configurators has been a tedious and expensive process.

From the design of 3D assets to the complete implementation, many parts need to be coordinated carefully by very specific talent.

Once deployed, further updates to the product logic result in risky and costly maintenance operations that seriously limit their flexibility.

Is it really custom?

On top of that, most available solutions for building 3D configurators are only able to offer basic variation options, such color changes and a limited number of static accessories.

Even products as simple as a made-to-measure table or lamps cannot easily be displayed via traditional online 3D solutions.

Why ShapeDiver?

Show your product. All of it.

ShapeDiver configurators contain all the information and logic about each of your products. Easily integrate your entire product library into any website and get started in no time.

Use our APIs to connect your parametric 3D models made with Grasshopper to your favorite eCommerce platforms and other external systems.


Generate quotes. Export manufacturing data.

Generate useful information in many file formats from each order, and create quotes on-the-fly. Simplify and automate your production process with exact manufacturing data.

Show dynamic pricing, shipping estimates, measurements, and much more in real time.

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ShapeDiver for Shopify

Adding highly customizable products to your Shopify store is as easy as installing the ShapeDiver plugin for Shopify.

This plugin extends the backend of your Shopify store and lets you to add ShapeDiver models and manage the way they are displayed on your frontend.

Additionally, each custom order can be processed and tracked right from your backend system.
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Cost-Efficient Online 3D Product Configurators

ShapeDiver makes creating online 3D product configurators efficient and affordable by using parametric design and cloud computing.

For starters, your 3D product is created with no code. Instead, product designers use Grasshopper, a visual programming interface for designers, architects, and engineers, enabling complex and precise product variations, going far beyond switching materials and accessories.

This way, all the logic, and visuals are contained inside a single CAD file that can be uploaded to our platform and then integrated into any website and/or external system.

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True 3D Co-Design

Since ShapeDiver is based on Parametric Design and not "traditional" coding, costs and development times are drastically reduced.

With Grasshopper, your product variations can be complex and precise, going far beyond switching materials and accessories. Your customers will be able to control a level of detail never attained before, and co-design truly unique products.

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Product Variations In Real Time

With real-time parametric 3D, your clients are not left to their imagination in order to visualize the final look of that product they really want.

Let buyers choose between sizes, features, textures, colors, quantities, and more... Millions of customization options can be displayed in a single online interface!

How It Works

Production Automation Made Simple

With ShapeDiver, your team won’t need to manually convert each order into manufacturing data.

Instead, once your purchase orders start coming in, our system will generate and export production-ready files that can be sent directly to your manufacturing team. Automation will bring a true seamless experience and will let you scale.

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Explore a truly custom experience.

We built this example together with our Swiss partners Sitewerk. It highlights the benefits that Grasshopper and ShapeDiver offer: from simple color options to fully custom rims and license plate. This live demo has it all.

Live Demo

Why Do You Need An Online 3D Product Configurator?


Multiple studies show stores with configurators are not only having higher conversion rates but higher average customer spend (ACS) overall. According to Deloitte, customers are willing to pay more for customised online experiences. Buyers attribute more value to their purchases and return rates reduce significantly.


Real time visual feedback for millions of product variations build trust and understanding in your potential customers. Dynamic pricing for each variation leaves no room for confusion. The configurator can directly guide your website visitors or be a flexible tool for sales agents to explain your product better.


Understand how much time customers spend with your configurator, what options they look at the most, how they interact with your product, and all the metrics you require to know your customers needs and wants. Our configurators come with advanced web analytics that give precious insight regarding customers behaviour.


Connect eCommerce orders with your manufacturer and export production-ready files automatically from your online store. With ShapeDiver, your designers and factory workers won’t need to convert each order into manufacturing data. Automation brings a true seamless experience and room to scale.

Would you like to learn more about our platform?