For the past twenty years, eCommerce has been an incredible tool for companies to scale the sales of their standard products. Net retail eCommerce sales have reached $2 trillions in 2016, a number that is expected to double by 2020 [1]. However, only recently have some companies started disrupting the traditional retail industry by addressing individual customers' needs through their eCommerce platform.
There are different schools of thought when it comes to defining parametric design. By schools of thought, I mean ferocious armies fighting to death on a desolate battlefield. At this point, the only safe move in attempting a definition would be to go for the most conceptual one. Fortunately, it might also be a good vantage point for developing a healthy discussion on the topic.
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